Krystal Hosting powers our websites using 100% renewable energy, helping us significantly reduce our carbon footprint while still delivering ultra‑fast, reliable performance. Their commitment to green energy means our hosting is both environmentally responsible and technically robust.

As a certified B Corp, Krystal blends sustainability with premium hosting features, advanced security, and responsive UK‑based support. It allows us to offer websites that are fast, secure, and genuinely eco‑friendly — proving that high performance and environmental responsibility can go hand in hand.

Deliver your website at lightning speed to visitors, no matter where they are. When a user loads your site, distance from the hosting server can cause lag. Bunny CDN solves this by distributing your website’s static files—like images, stylesheets, and scripts—across a vast global network of high-speed data centres, serving content from the closest geographical location to your visitor.

Why we include Bunny CDN:

• Drastically reduces latency to make your pages load almost instantly.
• Offloads server traffic to keep your primary hosting environment stable and fast.
• Optimised media delivery serves heavy images and design files smoothly.
• Global reach provides an identical, ultra-fast experience for all users worldwide.

It’s a powerful global acceleration layer that removes distance barriers, ensuring your site remains responsive and fast across the globe.

A reliable backup system is the foundation of any well‑maintained WordPress website. Updates can fail, plugins can conflict, or content can be accidentally deleted. Our automated backup system captures a complete snapshot of your website, including all files, media, themes, and your database.

Each snapshot is stored securely in the cloud, completely isolated from your main hosting environment. This ensures that a clean, working copy of your site is always available. If anything unexpected happens, we can restore your site in minutes, getting you back online quickly with minimal disruption. It is a lightweight, efficient layer of protection that gives you complete peace of mind.

Weekly Cloud Backups (Included in BASIC):
Your site is archived in the cloud once every 7 days. This is perfect for static or hobby websites where content rarely changes.

Daily Cloud Backups (Included in PRO & BOOST): Your site is archived in the cloud every 24 hours. This is essential for active business sites, ensuring you never lose critical customer data or lead form submissions.

*12-Hour Backups (Optional Upgrade for PRO or BOOST tiers): Your website is archived twice a day. Ideal for active blogs or sites with frequent content updates.

*Real-Time Backups (Optional Upgrade for PRO or BOOST tiers): Captures changes instantly as they happen on your website. A non-negotiable insurance policy for high-volume WooCommerce stores and busy membership platforms to prevent any loss of order history or customer transactions.

Cloudflare Global Edge Routing uses Cloudflare’s worldwide network of data centres to route visitor traffic through the closest available location. When someone loads your website, their request is directed through this global edge network rather than travelling directly to your server, which helps reduce latency and improve loading speed for visitors in different regions.

This routing also adds a layer of reliability. If one data centre is slow or temporarily unavailable, Cloudflare automatically directs traffic through another nearby point on the network. The result is a smoother, more consistent experience for your visitors — helping your website stay responsive and accessible across the globe.

Keep your website fully compliant with evolving privacy laws automatically. Running a business site means navigating strict legal requirements like GDPR, UK-GDPR, and cookie compliance. The Complianz Privacy Suite handles this complex work behind the scenes, scanning your website for cookies, generating legally sound policy pages, and presenting a conditional cookie banner tailored to local regulations.

What the Complianz Privacy Suite delivers:

• Automated cookie scans that detect and categorise scripts running on your site.
• Dynamic legal documents including privacy policies, cookie policies, and disclaimers.
• Geo-targeted cookie banners that change behavior based on visitor location.
• Continuous legal updates to ensure your site remains safe from non-compliance fines.

It is a reliable, automated shield that takes the stress out of website compliance, keeping your business safe from legal fines.

Proactive oversight that ensures your website stays fast, optimised, and primed for Google rankings. Website speed isn’t a one-time fix; new plugins, larger image uploads, and database growth can slow things down over time. Our automated Daily Performance Check runs an audit on your website every 24 hours, measuring core web vitals and alerting us instantly if your site’s speed or performance metrics drop.

Why a Daily Performance Check matters:

• Catches slow-downs early before they impact user experience or conversion rates.
• Tracks Core Web Vitals to ensure Google’s ranking algorithms remain happy.
• Monitors efficiency of your active speed optimization and caching tools.
• Delivers historical insights included straight in your monthly report summary.

It’s proactive speed maintenance that keeps your site optimized, fast, and favorably positioned in Google search results every single day.

Gravity Forms is the industry‑leading form builder for WordPress, giving your website reliable, flexible, and secure form functionality. Whether it’s a simple contact form or something more advanced, Gravity Forms ensures submissions are captured cleanly, stored safely, and delivered to you without fuss. It’s built for business‑critical communication, offering dependable performance and a polished experience for your visitors.

To make sure every message reaches your inbox, we pair Gravity Forms with authenticated SMTP email delivery. This bypasses the unreliable default WordPress mail system and sends form notifications through a verified, secure mail route — dramatically reducing the risk of lost messages, spam filtering, or delivery failures. Together, Gravity Forms and Gravity SMTP give you a robust, professional‑grade form system you can trust, ensuring your website communicates smoothly and consistently.

Shrink your image file sizes automatically without losing a single pixel of visual quality. Large, unoptimised imagery is the leading cause of sluggish website performance. Imagify works in the background of your site, instantly compressing every image you upload and converting it into next-generation web formats (like WebP) to ensure your pages remain ultra-light and fast.

How Imagify protects your speed:

• Automatic compression runs quietly whenever you add new media or blog photos.
• Next-gen formats deliver crisp visuals at a fraction of standard file sizes.
• Bulk optimization cleans up older images sitting in your media library.
• Maintains quality so your design work looks sharp while loading instantly.

It is an effortless, automated tool that keeps your media library lightweight, protecting your speed without sacrificing visual quality.

This feature is currently in development. Please check back again soon.

WordPress Core Updates
We manage the WordPress core release updates to make sure everything continues to run smoothly on your website. WordPress is constantly evolving so it’s important to keep WordPress software updated to the latest version for security, new features, speed, bug fixes and compatibility.

WordPress Plugin Updates
Our WordPress websites are loaded with free and premium plugins that are essential to the website’s performance and functionality. These plugins are frequently updated by the developers to stay current with the latest WordPress core version, so we manage those updates in your website.

WordPress Theme Updates
WordPress developers will periodically roll out a new version of a theme to fix bugs, increase performance, enhance security and stay current with the latest version of the WordPress core. For your peace of mind, we handle the delicate upgrade to the latest version of the theme.

WordPress Database Optimization
Having too much spam, overhead, and/or post revisions, can increase the weight on your database which will slow down your website over time. We monitor your website and perform a regular database optimization to remove spam comments, post revisions, and MB overhead (the extra space, measured in megabytes, allocated to a database table but not used by the actual data it contains). This optimization lightens your website and helps to keep it running smoothly.

Clear, simple reporting that shows exactly how your website is being cared for. Each month, we automatically email you a clean, easy‑to‑read PRO Report that highlights the essential work happening behind the scenes — including WordPress updates, Daily Cloud Backups, and Uptime Monitoring (depending on your tier level). It’s your snapshot of website health, presented in a way that makes sense at a glance.

BASIC Report includes:

• WordPress updates — plugins, themes, WordPress
• Optimization — spam, post revisions, MB overhead
• Weekly Cloud Backup status — confirmation everything is safely stored
• Design request summary — a clear list of any tasks completed using your SitePass

PRO Report includes:

• WordPress updates — core, plugins, and themes
• Optimization — spam, post revisions, MB overhead
• Daily Cloud Backup status — confirmation everything is safely stored
• Uptime Monitoring — a record of your website’s uptime and availability
• Security Status — details about malware, blacklists, and vulnerabilities scans
• Design request summary — a clear list of any tasks completed using your SitePass

BOOST Report includes:

• WordPress updates — core, plugins, and themes
• Optimization — spam, post revisions, MB overhead
• Daily Cloud Backup status — confirmation everything is safely stored
• Uptime Monitoring — a record of your website’s uptime and availability
• Security Status — details about malware, blacklists, and vulnerabilities scans
• Performance Grades — view current and historical PageSpeed and YSlow results
• Design request summary — a clear list of any tasks completed using your SitePass

Every report is automatically generated and emailed straight to your inbox, giving you a clear, accurate picture of your site’s health without needing to log in anywhere.

It’s transparency, reassurance, and proof of care — delivered every month.

Proactive protection for your WordPress website
Your website deserves more than reactive fixes — it needs intelligent, ongoing defense. Patchstack Security continuously monitors your site for vulnerabilities, ensuring threats are identified and neutralized before they can cause harm.

Why Patchstack?
Patchstack is a leading WordPress security platform trusted by professionals worldwide. It detects plugin and theme vulnerabilities, applies virtual patches, and provides real‑time alerts — all without slowing down your site.

What We Deliver

• Continuous Vulnerability Scanning Automated checks for known and emerging threats across your WordPress ecosystem.
• Virtual Patching Immediate protection against vulnerabilities — even before official updates are released.
• Threat Intelligence Dashboard Clear insights into your site’s security status and any actions taken.
• Expert Oversight Our team reviews alerts, verifies fixes, and ensures your site remains secure and compliant.

The Result
Peace of mind. Your website stays protected, your data stays safe, and your business reputation remains intact — all backed by the power of Patchstack and our proactive care plan management.

Equip your website with the world’s most powerful search engine optimization tools. Showing up on Google requires a clean, structured site that search engines can easily read. Rank Math SEO Pro handles your foundational optimization, allowing us to manage your meta titles, clean up XML sitemaps, track keyword rankings, and build specialized schema markup so your business gains the visibility it deserves.

What Rank Math SEO Pro handles for you:

• Advanced Local SEO features optimize your website specifically to dominate local search results and maps for your service areas.
• Advanced schema generator helps search engines easily read your business hours, contact info, and local business details.
• Keyword tracking monitors how your pages rank in search results over time.
• Smart automation auto-optimises image alt tags and handles technical redirects.
• Deep Google integration pulls Search Console and Analytics data into one place.

It gives your website the robust technical foundation and tracking data needed to rank higher and stand out to local customers in search engines.

Leverage artificial intelligence to write content that search engines love to rank. Writing copy that appeals to both human readers and search algorithms can be tricky. Rank Math Content AI acts as your digital co-pilot, analyzing top-performing search results for your chosen topics and providing precise recommendations on keywords, headings, word counts, and structural elements as you type.

Why Content AI gives you an edge:

• Smart keyword suggestions tell you exactly what terms to include for better rankings.
• Competitor analysis data reveals what top-ranking websites are doing right.
• Readability guidelines help structure your copy for maximum reader engagement.
• Saves content creation time by taking the guesswork out of copywriting optimization.

It acts as your intelligent copywriting co-pilot, taking the guesswork out of creating articles that rank well on Google.

SitePass is the fair, flexible way to request ad‑hoc design, content, and website changes. Included with our BASIC plan, it separates human labour from automated maintenance so you only ever pay for the exact minutes you use. It’s designed specifically for creative and design‑related requests — such as swapping out a photo, adding a blog post, or installing a new plugin — and is not used for foundation or module support tasks, which are already covered by your care plan. This gives you a simple, transparent, and cost‑effective way to get work done whenever you need it.

Here’s why clients prefer SitePass over traditional expiring minutes:

• Low, Predictable Monthly Costs: Keeps your core service fee low, offering financial stability.
• Minutes Never Expire: Unlike traditional agency models where your unused minutes are often lost at the end of the month, your purchased time remains safely in reserve until you use it.
• Pay Only for What You Use: Updates are calculated exactly (e.g., an 8-minute job costs 8 minutes), ensuring fairness and transparency.
• Transparency Over Bloat: You avoid paying for large blocks of time you might not need, building trust in our service model.
• Control and Pre-Authorization: We quote the time a job will take, ask you to top up minutes in advance, and only proceed once authorized. This means no surprise invoices.
• Risk-Free Trial: We include 30 complimentary minutes to start, so you can experience how easy the system works right away.

Coming Soon!

SSL (Secure Sockets Layer) is a technology that keeps information safe when it’s sent between your website and a visitor’s browser. It scrambles (encrypts) the data so that sensitive details—like passwords, payment information, or contact forms—can’t be read by anyone trying to intercept them.

Why it matters:

• Protects your visitors’ personal information.
• Builds trust by showing the padlock icon and “https://” in the browser bar.
• Helps your site meet modern security standards and improves credibility.

Quick note:

Although the newer version of SSL is called TLS (Transport Layer Security), most people still use the term “SSL certificate” when talking about secure websites.

What is Tier Support?
Tier Support is the foundation layer of every care plan. Each tier includes a defined set of features, and Tier Support is the system that keeps those included features running smoothly, securely, and reliably — every single day.

Our care plans operate on advanced automation and security infrastructure. Tier Support is the engine that maintains these systems and ensures the features in your chosen tier continue working exactly as intended. It covers all routine software updates, hosting maintenance, and technical troubleshooting required to keep your included features performing flawlessly.

If a system update causes an issue, or a server error occurs, Tier Support resolves it automatically at no extra cost. This means the features you’re paying for stay healthy without you needing to request support or worry about unexpected technical problems.

How Tier Support Protects Your Included Features

Tier Support actively monitors and maintains the specific features listed in your plan. For example:

• If your tier includes speed optimisation, Tier Support ensures the optimisation tools stay updated and functioning.
• If your tier includes security scanning, Tier Support keeps those scans running and fixes any system‑level conflicts that arise.
• If your tier includes backup automation, Tier Support ensures backups continue to run on schedule and restores them if a system update disrupts the process.

In short: Tier Support keeps the features you’ve chosen alive, stable, and working exactly as promised.

What is Not Included
Tier Support keeps all the automated systems and included features in your plan running smoothly — but it does not cover tasks that require human creative work, manual intervention, or fixes caused by client‑side changes. These tasks fall outside automation and therefore sit outside your monthly tier fee.

To keep plan pricing predictable and affordable, the following items are not included in Tier Support:

• Creative Tasks: Design changes, text updates, swapping images, or major structural redesigns.
• Feature Expansion: Adding new features, installing external plugins, or undertaking major structural changes.
• User Error Fixes: Fixing layout breakages or functionality issues caused by client-side changes.
• Third-Party Clashes: Troubleshooting conflicts stemming from tools or plugins installed outside our managed stack.
• Marketing & Analytics: Setting up marketing campaigns, handling SEO optimization, or configuring data tracking.
• Content Management: Uploading new blog posts, adding e-commerce products, or publishing copy.
• Consulting: Providing one-on-one training sessions, strategic consulting, or manual website audits.

For any excluded task, SitePass steps in. SitePass tracks the exact number of human labour minutes required for your request, ensuring you only pay for the specific manual work you ask for — nothing more, nothing hidden, nothing bundled.

This keeps your monthly plan fee low while giving you complete flexibility to request human help whenever you need it.

We keep a constant eye on your website — so you don’t have to. Our Uptime Monitor checks your site every minute and alerts us instantly if it ever goes offline. Whether it’s a hosting issue, a plugin conflict, or something unexpected, we know the moment it happens and can take action before it affects your visitors or your business.

What makes our Uptime Monitoring so valuable:

This is real‑time oversight — quiet, reliable, and always running in the background.

• Checks your site every 60 seconds for maximum reliability
• Instant alerts the moment downtime is detected
• Fast response — we can investigate and act immediately
• Independent monitoring (not tied to your hosting)
• Tracks uptime history so you can see long‑term performance
• Helps diagnose issues like hosting instability or plugin failures
• Protects your reputation by reducing the impact of outages

It’s proactive protection — ensuring your website stays online, responsive, and ready for your visitors at all times.

The gold standard of WordPress caching, deployed to make your site load instantly. A fast website lowers bounce rates and drives more customer enquiries. WP Rocket is a premium performance suite that pre-renders your pages, delays non-essential scripts, and caches files locally, drastically cutting down loading milestones and maximizing your website’s overall efficiency.

The power of WP Rocket Performance:

• Page caching creates instant static HTML copies for immediate loading.
• Browser caching stores common assets locally on your visitors’ devices.
• File minification strips out unnecessary code to lighten the site’s overall weight.
• Lazyloading technology only loads images as visitors scroll down to see them.

It provides a premium, heavy-duty layer of speed optimization that keeps your pages lightweight and lightning-fast.